Importance of Management in Hotel Hospitality Business by Ateeya Manzoor

Hospitality industry has seen a great rise in the last few decades. The demand in the hospitality and recreational activities are attracting a lot of consumer. Such a high demand and consumption requires a well managed system which can provide the consumers a satisfying experience. Hospitality and hotel industry has always been a service industry and hence the emphasis is given to quality of services to the visitors and guests to the hotels. Therefore, hotels require a good management like any other business to service its customers with quality hospitality services.

There are constant changes in the hotel hospitality management system. Many hotel managements are taking help from hospitality consultants to boost their revenue and streamlining of their services. Being the expert and professionals in the hospitality and hotel industry Ateeya Manzoor believes that the hotel consultants helps and assist the hotel management in strategy, planning and handling of important departments which serves and ensures better revenue from the business.

In any business, fluctuations and improvements could be risky if not treated judiciously. This constant risk which looms over any business, hospitality or hotel business too isn’t safe. It also requires careful and a guiding force behind success. The hospitality consultants provide an incredible amount of belief and appeal to the business and improve the profitability curve.

It is natural and observed fact that a good management is really the backbone of any business. Realizing this fact even the small hotel owners in the hospitality industry are spending on a better management system in their hotels. It does require skills and professionalism to handle the business activities of a hotel hospitality management. Hence, the demand for services of Hospitality Consultancy Firms have risen over the past few years as the consumers across the world are now capable of reaching out to the best possible services.

Thanks to the internet which has allowed the consumers to plan their travel and tour to different destinations without hiccups. Accommodation being one of the major ingredients of any traveling package requires better quality for the guests or visitors or travelers. In order to attract and serve more and more customers in better ways, a lot of hotel management systems have implemented electronic booking and reservation facilities which helps not just consumers to easily reserve their room in a hotel but also it helps the hotel management to acquire a better pie in terms of accommodation. There is no secret that accommodation is one of the departments in a hotel which generates highest revenue.

The hospitality consultant assists the hotel hospitality management in securing a better quality of services in their hotel while managing the assets, looking at the accounts and other important activities of the business.

Ateeya Manzoor is the Managing Director of Mayfair Management Group and a Skilled Strategic and Risk Manager with over 20 years of experience, 12 of which have been at the executive level. Through her 20+ year career spanning Bay Street and Main Street, she has worked on projects in the hospitality, technology, legal, property development, engineering, oil and gas and professional development industries.

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Evaluating Your Business Marketing Strategy: Ateeya Manzoor

Are you among the small businesses and professionals who find that they just do not achieve the intended goals or they cannot complete their marketing plans? Marketing plans can fall short for a number of reasons. One common reason for this failure is the business marketing strategy and not the action plans.

There are five measures of a business marketing strategy that must be present if your marketing plan and your tactics are to succeed.

  1. Shared goals with business strategy. It is absolutely necessary that you align your business marketing strategy with your business strategy. The marketing strategy needs to emanate from the business strategy. For example, if your plan is to grow your legal practice by promoting a focus on estate planning, it does not make a great deal of sense to advertise a focus on legal defense for juvenile delinquents.

  1. Respect the budget. The budget sets the limits for your business marketing strategy. No matter what audience you need to reach or what product or service you are marketing, budgets define reality. You must keep things in perspective within those limits if you expect to meet your marketing objectives.

  1. Comprehensive. Your business marketing strategy should outline all of your marketing goals, as well as the tactics you will use to accomplish them. It needs to encompass all of your marketing activities – traditional, internet, mobile, point of sale, etc. But it also needs to allow just enough flexibility to permit you to make some changes in order to take advantage of an unanticipated opportunity with a very high chance of success.

  1. A sense of perspective. It is unlikely that you will be marketing a single product or service to a single, specific audience. A successful business marketing strategy will keep all tactics and campaigns in perspective to maintain a focus on marketing objectives.

  1. Audience Determined. Ateeya Manzoor says that a good business marketing strategy will reflect significant research into the desires, needs and preferences of your target market. It will, then, use the tactics most likely to reach that audience where they can most commonly be found. It will reflect your understanding of the message they need to hear and the communication medium they prefer.

If your business marketing strategy can pass these five tests, you will be well on your way to crafting a winning marketing strategy that will achieve your goals and grow your business in the strategic direction you want the business to go.

Ms. Ateeya Manzoor is a managing director and management strategist and partner at Mayfair Management Group.

As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts to midsized oil and gas companies, to small non-profits requiring a fresh perspective.

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First Time Managers Tips by Ateeya Manzoor – Gaining a Management Perspective

As a new manager, there are numerous adjustments you’ll need to make, least of which is your business perspective. On top of getting results through others rather than performing certain tasks yourself, you need to gather a new view of the business landscape in which you now stand. Think for a moment of how a scene might look from the peak of a hilltop compared to that same landscape viewed from the forest floor. It’s the perspective from the hilltop you need to obtain in order to lead your team through the forest.

Three key elements to understand are:

  • Where your business fits into the marketplace
  • The business’s measurable objectives or goals
  • How your team contributes to the business achieving its overall objectives

You may already be very clear about some of these elements by virtue of having worked at the company prior to becoming a manager. But if you’re lacking information in any of these areas, it’s time to start backfilling. Your value to the company as a manager is to guide your group to meaningfully contribute to achieving the company’s articulated objectives, even if you’re only supervising a small group. Don’t ever trivialize your team’s contribution. Every group and every individual plays an essential role in the organization, especially when they’re all aimed at the same corporate goals. Managers or supervisors who “get” the big picture will always stand out because they direct their teams in alignment with the needs of the business.

To learn and understand the three key elements of the big picture, schedule time for yourself to do your homework and consider your resources. Put 30 minutes a week on your calendar to gather information until you’ve pulled it all together. Think about where certain information may exist that you can read and who might aid you in getting your bearings on your trek to the top of the hill. Following are questions to consider and resources to use to gain insight into Key #1: Where Your Business Fits into the Marketplace.

How to Do Your Homework Questions you should seek to answer are:

  • What’s the corporate mission?
  • Where does my business fit into the market?
  • Who’s the competition?

The company website can be an excellent source of information about the corporate mission and can give you insight into your company’s consumer. Because many businesses units operate in “silos” i.e. they’re not connected to or integrated with other functioning units of the company, you may have worked for your unit for quite some time but not have an awareness of other products or customers of the company. If you haven’t mined the company’s website before, do so now; you may discover some aspects of the business’s face to the public that you didn’t know.

If your company is publicly held, the most recent annual report will be a source of information as well. This is a report that public companies are required to furnish to their shareholders. Though the pages of financial details may be initially overwhelming and may not be important for you to master as a new manager, check out any letters or reports from the CEO and Chairman that are included since these address the condition of the business. Ask yourself:

  • What are the trends that are discussed?
  • Are there subsidiaries or brands that you weren’t aware of?
  • Where are the company’s locations in other countries?

Though this information may not be relevant to your day to day job as a manager now, having this information helps you to understand where your business unit fits into the larger picture. It may also suggest opportunities you’d like to pursue that you hadn’t previously considered.

Read articles related to both your company and your industry. You’ll learn a great deal about competitors and where your company fits in. You’ll also need to analyze what’s in the press. Current events having to do with the industry or your company may not reflect the long range, big picture view for the company and may be sensationalized to sell papers.

Once you’ve done your homework, go to your boss and validate your conclusions. Confirm that what’s on the website is still the current direction of the company. Companies are fluid; changes that you should know about may not have been posted on the website yet (and last year’s annual report may not reflect the current state of the business).

Ateeya Manzoor is a managing director and management strategist and partner at Mayfair Management Group.

Through her 20+ year career spanning Bay Street and Main Street, Ateeya Manzoor has worked on projects in the technology, legal, hospitality, property development, engineering, oil and gas and professional development industries.

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Activity and Output from Business Perspective by Ateeya Manzoor

The word ‘activity’ will be used in this textbook as a general description to cover any physical operation that takes place in an enterprise. In a business providing bus transport for schoolchildren the activities will include driving the bus, cleaning the bus, making telephone calls to check routes and times, and ensuring that the administrative requirements, such as insurance and licenses, are in place.

In an NGO department providing assistance to elderly persons, the activities will include sending out home helps, paying the home helps, telephoning the clients to arrange visits and checking that spending is within the budget allowed.

In a product manufacturing business providing floor-cleaning machines the activities will include ordering parts, assembling parts, delivering the finished products to shops for sale, taking in returns for repair under warranty, paying employees and checking on the quality of the goods produced. These are all activities and they all cause costs to be incurred. The activities causing costs is central too much of the partition of costs and the collection of costs relating to a specific activity.

You can sometime find the phrase ‘activity-based costing’ has been created to recognize that management accounting is most effective when it links costs to the activities of the business.

Activities have to be measured. For the soft drink manufacturer the measure of activity is the number of cartons of soft drink sold. For the retail store it could be the number of items of garments sold, or it could be the value of clothing sold. Selling a large number of small-value items causes higher staffing costs than does selling a small number of high-value items. For the road haulage business the measure of activity could be the hours worked by drivers or the number of miles driven. Hours worked take no account of whether the drivers are on the road or waiting at the depot. Distance of miles traveled is a better measure of productive activity but do not distinguish full loads from empty trucks. Fuel costs are higher for a full load than for an empty truck.

Activity might be measured using a combined unit of kilogram-miles. Throughout the following chapters the word ‘activity’ will be used and measures of activity will be described. You will be expected to demonstrate your analytical skills in thinking about the meaning of the word and the relevance of the measure of activity to cost classification and cost behavior.

Output is a particular kind of activity. It is the product or service provided by the enterprise or by one of its internal sections. The output of a soft drink manufacturer is soft drinks; the output of a retail store is the clothing that it sells. Outputs are directly proportional to the activities. If we get some activities done, there must be some output. However, there are standard ratio between activity and output. If the ratio is not correct, the business will lead to a loss.

Ms. Ateeya Manzoor is a manageing director and management strategist and partner at Mayfair Management Group.

As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts to midsized oil and gas companies, to small non-profits requiring a fresh perspective.

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Cutting Business Costs Utilizing Remote Technologies – Ateeya Manzoor

There isn’t too much that businesses won’t do today to ensure that they keep their head above water during these troubled economic times. Traditionally businesses look for ways to trim the fat all the time, even in the best of economic times and while in years past layoffs and cutbacks were the first thing that companies looked at, one of the first things that companies look at these days is cutting the costs of the technology that they use. This is no easy task mind you as businesses often run into snags when they realize that the majority of technology they use is essential and can’t be eliminated. This is especially true of communication, storage, and networking technologies.

What many computer support and technology firms have started offering in light of these difficult times are services that don’t eliminate technology but instead provide businesses with an alternative to the technology that they’re currently using. Additionally many of these services employ state-of-the-art or the latest and greatest versions of the technologies businesses find most useful and necessary. Moreover these technologies and services are available at a fraction of the price that upgrades to a business’s current technology are available at. A really good example of an alternative and money-saving service is hosted exchange services.

Hosted exchange services allow a company to remove in-house servers and place data storage responsibility as well as interoffice communication responsibilities on a company that’s built specifically to handle those things. These types of services are designed not just to save businesses money by time, but the headaches associated with managing and paying someone to manage all that technology in-house. Not only does removing these things from the office save money and time but all of the problems associated with those technologies too. When there are problems with the technology it will no longer cost a business anything to fix them.

Smart businesses and business owners will immediately recognize the value of services like hosted exchange and adapt them or integrate them into their business model in order to trim their budget and stay afloat. The majority of cloud type services are extremely affordable and should never be overlooked by any business large or small.

So next time you are thinking about trimming the fat or cutting the budget for your business remember the services that are important and help your business function better, help you make money and offer cheaper alternatives.

Ateeya Manzoor is the Managing Director of Mayfair Management Group.

As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to mid sized oil and gas companies, mid sized medical and quasi medical coaching practices, to small non-profits requiring a fresh perspective.

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Risk Management for Financial Agreements by Ateeya Manzoor

Risk is often a source of confusion and concern for both individuals and businesses. The word itself can be misunderstood because of disagreements about what constitutes a risky activity. Because risk can have so many different interpretations, strategies for reducing or managing risk can prove unsuccessful merely because the risk management goal is not adequately described. But this difficulty does not mean that risk management should be ignored. Instead it should serve as a caution signal that a bumpy road is on the horizon when dealing with risks of any kind.

How do financial agreements fit into a risk management conversation?

When companies talk about the risks they are exposed to, it is usually in the context of unknown events such as the economy and political outcomes. It seems unlikely that a manager would point to her commercial mortgage financing agreement when asked to identify the top ten business risks faced by her company. Nevertheless financial agreements like this do provide a unique risk exposure that is often overlooked until it is too late to avoid a serious problem.

Small businesses frequently experience different risks than those at larger companies. The lack of personnel is a common factor contributing to this. While a large company might have someone (or several people) whose full-time job is to handle risk management, a smaller company is more likely to have its business owner attempting to keep risks under control whenever possible. Ateeya Manzoor says that when managing risk is just one of several dozen important responsibilities, risk management is by default handled much differently than when it is a full-time job.

Within this hectic managerial environment for a small business owner, now try to imagine how familiar they are with the terms of their financial agreements. Some of these could involve contracts like the following examples:

  • Credit Card Processing
  • Commercial Mortgage
  • Working Capital Financing
  • Payroll Taxes
  • Various Insurance Contracts

The commercial mortgage agreement will be used to illustrate how risk management can be a helpful tool to prevent unexpected surprises. In many commercial real estate financing contracts, it has become increasingly common for banks to insert language that gives them the right to cancel the mortgage loan even when payments have been made as agreed. As a banker might say, it might not be fair but it is legal. These terms are especially common for small business mortgages, and very few commercial borrowers are aware of these provisions until they receive an official notice from the bank stating that the loan must now be paid in full or refinanced (with another lender).

With prudent risk management strategies in place for financial agreements, this surprise would either have been eliminated by negotiating the removal of this restrictive loan covenant at an early point or anticipated as a possibility from the beginning. Financial agreements can introduce a surprising number of risk problems, and managing risks should involve identifying these potential problems before they disrupt business operations.

Ateeya Manzoor is a management strategist and partner at Mayfair.

As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to midsized oil and gas companies, midsized medical and quasi medical coaching practices. She held executive positions throughout her career on Bay St. including partner of a risk management firm, National Practice Leader, Vice President of a publicly traded brokerage house. Her passion is to seek and realize potential.

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Philanthropic Giving and Philanthropic Charity by Ateeya Manzoor

Philanthropy or Philanthropic Giving simply means the effort or inclination to improve the well being of the world’s people. In the modern day, donations are targeted towards a narrowly defined cause with the aim to make a substantial change to social conditions of a community. This is usually done by large donations and financial support over a period of time.

The difference between charitable giving and philanthropy is because of the need for a large financial commitment. Philanthropy Giving is mainly something done by wealthy people where a trust and vow is set up for a specific cause in mind, which they aim to help as much as possible and create a real change.

However, a number of non wealthy people have also dedicated and donated their time, effort and money to charities, but they are not often described as philanthropists. Individual effort is not thought of as creating a significant impact to a single cause, but more as a stepping stone in the right direction which could potentially make a big difference if enough other people get on board. These are typically recognised as charitable workers instead.

Philanthropy has grown a lot over the last few years, which is also known as a development of ‘giving circles’. This is where individuals, usually a group of friends, put together their donations they’ve pledged and decide as a group how to contribute their money to benefit causes they care about the most. Bill Gates and Warren Buffett have played a substantial part in the re emergence of philanthropy, and have applied their business techniques to make as much difference as possible. This is called philanthropcapitalism.

Philanthropic charity can be set up so that other people can donate to the organisation which donates all its funds to a certain charitable cause. This all adds up on top of the other fundraising projects that the organisation has got going. Many charities have already benefited from Philanthropic giving over the past few years.

Some people opt to pledge their funds to those organisations which help people’s health, for example providing them water, food or medicine after a disaster, or simply in a poorer area of the world. Others decide to help by providing long term future prospects for the underprivileged, by building schools or creating job opportunities. Another option is to help with the environment, such as recycling, reducing carbon footprint, or clearing up oil spills. Others may specifically aim to help animal charities to provide shelter or care for abandoned pets, or for a specific disease such as Cancer, where funds are provided to pay for research to fund cures. Ultimately, this will help a lot of people in the future.

Ateeya Manzoor is the Managing Director of Mayfair Management Group.

Ateeya’s commitment to realizing potential extends in her philanthropic work. Through numerous charitable causes, talks, writings and mentorship, she is committed showing those who struggle that there is always a way to ascend. She is currently working on her first book.

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